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Samba TV Launches Project Gravity, an Independent Data Activation Platform for the Agentic Era
Yahoo2026.05.21
Project Gravity provides advertisers and data owners with a neutral platform that onboards and activates their first party data across Google DV360, The Trade Desk, Meta, TikTok, Amazon, Magnite, and many other Samba partnersSAN FRANCISCO, May 21, 2026 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced the formation of Project Gravity, a independent platform that provides data onboarding and activation. Project Gravity matches advertiser’s first part
